Go Bigger, Go Non-sense

It's not often a company admits their customers are stupid, but here's one.

Greg likes big things

No matter how costly, useless, wasteful, or dangerous to his health. Greg seems to buy as much as he can.

Buying an ice-cream as a kid? Get one so tall you can't start licking it without spilling the entire thing.

Getting a hair-do in the 80s? Make you hair enormous by spraying 2 parts hairspray to 1 part hair.

Going to the movies? Buy a popcorn serving the size of a small table. The movie will finish before you've eaten 4% of it.

Going on another date? Impress your lady-friend by ordering a basketball-sized burger. Nothing says romance like leaving with 5 litres of food in your belly, bursting to get out (one way or the other).

Why does Greg never learn?

Apparently Greg "knows" that bigger is better. No amount of spilt ice-cream, boxes of leftover popcorn, or dates ruined by regurgitated burger can convince him otherwise. Perhaps that can of hairspray leached into his brain.

What's this ad for?

Cut to the present day and Greg (still with too much popcorn) is watching a monster-truck on (you guessed it) a monster-TV.

The ad is for TVs that measure 75, 85 and 100 inches.

What?

Why are TVs one of the few things in Australia still measured in inches? Perhaps 100 inch sounds less insane than a 2.54 metre telly.

Who buys a 2.54m telly? The 2.54m TV doesn't have to sell. It's main job is to make the 85 inch (2.16m) look slightly less insane by comparison.

Presented only with 75, 85 and 100, suddenly the 85 looks like the middle-of-the-road option, rather than ridiculously oversized.

In reality even the 'small' 75-inch is 1.91 metres. That's bigger than most people. Who needs a TV bigger than themself?

Perhaps the slogan should be "Go Bigger. Go Non-sense"

Comments

Offline

Yes, by now we all know that smartphones and social media are doing us harm. How do we harness the benefits of them without the destructive effects. The book Offline makes 5 main points. If you've only got a minute, here they are: The addictive design keeps us on online platforms longer. The 'brain hacks' disrupt our brain's ability to function. Humans need "real" interaction, and social media does not deliver this. Technoference (digital over-riding direct interactions at the play ground, coffee shop, dinner table) result in something valuable being lost. Speed of the transformation is astounding. 75% of people are connected, with almost half using social media. We have no idea what the long-term effects of this real-life experiment will be. Going a bit deeper, here are some of my highlights from the book. So what are side-effects? According to various studies, the effects can be grouped into the physiological (poor sleep, neural re-wiring, and increased str...

How to retire on a boat at 40

Irish Leonard explains how his family of four lives on a sailboat. No inheritance. No lottery. Just not wasting money - or his time. How does he afford it? He explains by showing the average Irish household expenses, converted into hours worked. Here's the result shown as a working week: We work a lot to pay for our cars. As he puts it: Almost 20% of our working lives is spent so that we can afford to get to our working lives. So Leonard eliminates or massively reduces most expenses. On the family boat, he sails "in a climate that requires no heating or air conditioning, doesn't own a car and generates what energy he needs using solar panels". Remove the unnecessary costs and you remove most of the need to work. He calculates that we can feed and clothe our family on 5 days work per month, or the equivalent. By contrast the average Irish couple devotes 19 hours a day to work, including commuting. Why all this focus on time? In Leonard's words "I...

Big motivator for small living

It's been a while between posts here - mainly because we've been moving house. It's been a real motivator for downsizing. Packing each and every item we owned, really makes me wish there were fewer of them. Moving everything from the old apartment to the new one made me envious of those people who live in a "tiny house on wheels". For them moving house simply means towing it to a new location. No packing required. The whole process has reaffirmed our commitment to owning less stuff. So we're going to be intentional about downsizing. It will be an ongoing activity. My environmental heart couldn't stomach a spontaneous dumping of things into the garbage, but it's also more fun this way. Selling things online brings in some handy pocket money. Giving items away is also a great community activity, whether it is to friends and family, to charity or to people in the neighbourhood. I'm looking forward to it as a lifestyle rather than a task to do....

But wait... there's less!

Search This Blog