Dan Ariely is an expert on human psychology and decisions. His book Dollars and Sense is focussed on how to avoid "money mishaps" . That can include paying too much for something; buying something that doesn't provide value; or in some cases not buying something that we really should buy. We can be better spenders of money by avoiding money mishaps. We can get more value for our money - or get the same value for less money. So what are the mishaps? Here are some highlights. Opportunity Cost This is the idea of thinking about what else we could do with money - and whether that's better value. In one experiment, people were given the option of (A) a $1000 stereo or (B) a $700 stereo and $300 cash. People chose option A. Then people where given the option of (A) a $1000 stereo or (B) a $700 stereo and $300 worth of music. Now they chose option B. In the first choice, people gave up the $300 because they wanted the more expensive stereo. But when forced to think of some
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