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You know what to do. Ignore this ad!

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Yes, jewellery stores pump out the ads around valentine's day - that's no surprise. After all it's a made-up day designed to sell more stuff at higher prices.

But this year they seem extra desperate to sell stuff we don't want, with the "You know what to do" campaign.

I reckon the sales team are scared by the number of couples that have realised that love is not in physical merchandise but in quality time.

So they've made an ad exactly about these people. The message seems to be aimed straight at guys to say "even if you and your partner agree not to waste money on jewellery, you should buy her some anyway". Apparently in a relationship it's important to ignore what your wife or partner says and do what profit-motivated corporations tell you to do. I tend to disagree.

If you're interested have a look - it's interesting to see how transparent it is.




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  1. Anonymous24 August 2018 at 19:39

    Pandora is junk, most jewelry is junk, diamonds are forever because you can't off load them. The flowers, romantic dinner and the horse pulled carriage were better presents in that commercial than the crappy Pandora ring haha

    ReplyDelete
  2. david1 September 2018 at 15:53

    Hi Anonymous,
    Yes those types of gifts are great aren't they? Experiences can be great gifts because the memory lasts, but doesn't take up space. Also I reckon that memorable experiences are what we need rather than ever more physical stuff. Of course, food is also a great present because to enjoy it is to make it disappear. :)

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