Skip to main content

You know what to do. Ignore this ad!

Yes, jewellery stores pump out the ads around valentine's day - that's no surprise. After all it's a made-up day designed to sell more stuff at higher prices.

But this year they seem extra desperate to sell stuff we don't want, with the "You know what to do" campaign.

I reckon the sales team are scared by the number of couples that have realised that love is not in physical merchandise but in quality time.

So they've made an ad exactly about these people. The message seems to be aimed straight at guys to say "even if you and your partner agree not to waste money on jewellery, you should buy her some anyway". Apparently in a relationship it's important to ignore what your wife or partner says and do what profit-motivated corporations tell you to do. I tend to disagree.

If you're interested have a look - it's interesting to see how transparent it is.




Comments

  1. Pandora is junk, most jewelry is junk, diamonds are forever because you can't off load them. The flowers, romantic dinner and the horse pulled carriage were better presents in that commercial than the crappy Pandora ring haha

    ReplyDelete
  2. Hi Anonymous,
    Yes those types of gifts are great aren't they? Experiences can be great gifts because the memory lasts, but doesn't take up space. Also I reckon that memorable experiences are what we need rather than ever more physical stuff. Of course, food is also a great present because to enjoy it is to make it disappear. :)

    ReplyDelete

Post a Comment

Popular posts from this blog

Simple phone

I get my fair share of teasing for still using a Nokia phone. So I feel quite vindicated that someone has now invented a new non-smartphone . It's pitched for those who want a decluttered life. Instead of features, its selling points are things like "reclaim a little quietude from the constant intrusions of technology", "no internet connection, no app store and definitely no camera for taking selfies". One quote from the article said "as smartphones get bigger and bulkier, there is a place for something small and simplified, without all the functions." That kind of statement resonates with me. Not just for phones, but for so many areas of life - including the houses we live in.

Why own a car, when you can go get?

That's the slogan of one company providing an alternative to car ownership. Here's our experience with them. Why not just have our own car? Another time I'll write a full post about that, but suffice to say that car ownership is a pain in the neck. The servicing, the maintenance, the repairs, the parking, the traffic, the registration, the insurance, the cleaning... For my wife and I, about 98% of our transport needs can be done on foot, by bike, by train, bus or ferry. Maybe 99% if you include rideshare. So we choose to avoid the pain (and cost) of car ownership. However, car use (I think of it separately from car ownership) can be handy in certain situations. We had one of those situations last weekend. Here's how it went. Booking a car My wife signed up for GoGet , and booked the car online for the time window she needed it. As a first-timer, she received her little membership card in the mail. On the day of the booking, GoGet sent her a reminder email about 20 minut...

Too Much Stuff

"Why is it so hard to resist new things even when we know we already have too much. Can we find an alternative to the more, more, more mentality?" That promo got me hooked into the half-hour doco "Too Much Stuff". Australian viewers can see it online . Otherwise, here are some of my highlights. Host Sarah Wilson sums up the problem right at the start. "At every turn we're urged to possess the next thing that will make us feel smarter and more desirable. Anything we want is available with just one click. We're filling up our lives with stuff; yet ultimately, many of us feel empty, guilty and stressed out by our consumption." She sets out to explore an alternative. To see if "radically reducing our consumption" can lead to a better life. (Spoiler alert: Yes) Sarah says many people call her a minimalist but she's not so much about getting rid of things, more about not buying stuff. What's wrong with the Marie Kondo approach? Each ep...