Skip to main content

Make Time - Focussing on what matters

Ever felt yourself wondering where all the time in the day went? Or asked yourself why the things you wanted to do haven't got done? This book might be what you're looking for.

Jake Knapp and John Zeratsky worked for Google. They helped redesign Gmail and You Tube. Then they worked out a way to redesign how they spent their time. They share their tactics in this book Make Time: How to focus on what matter every day.


As you might imagine, I really like the idea of doing more of what matters by wasting less time.

Two big things that steal our time

The Busy Bandwagon is the "culture of constant busyness - the overflowing inboxes, stuffed calendars and the endless to-do lists". Much of this not really necessary.

Infinity Pools are "sources of endlessly replenishing content". Social media, TV and streaming services are examples. Obviously when there is no end to the content, there's no limit to how much time they can suck away from you. 

Apparently the average person watches 4+ hours of TV and spends 4+ hours on their smartphone each day. Together that's effectively a fulltime job.

Breaking away from the default

As former Google engineers, Jake and John realise the power of default settings. And life is full of them. But this book is for those who don't want to live a default life. It's for people who want to improve how we use our time (ie. our lives) and "Make Time" for the things that matter.

How do they do it?

The book includes a menu of more than 80 tactics to choose from. Jake and John's strategy is to have a highlight each day, to focus on tasks without distraction, to use your energy wisely, and reflect on how things went.

They say not all tactics work for everyone (themselves included - some work for John but not for Jake, or vice versa) and so we should experiment to find the tactics that work for us.

Topics and Tactics

Each topic has several tactics you might use to achieve it. Topics include how to choose your highlight, how to make time for it, avoiding infinity pools, managing email, dealing with your phone, staying in the zone, and managing physical and emotional energy.

The end result is that we can do more of the things that matter to us by reclaiming time that would have otherwise slipped through our fingers - or been spent on low-value activities.

Tech tips

As both Jake and John worked for Google, their insights for avoiding tech distraction were particularly interesting. They say the average user unlocks their phone 80 times per day and makes 2,617 touches on the screen.

They also advise not to wait for technology to give you your time back. Tech companies make money when you use the product, so they make great products that you'll always want to use.

Some of these are "superpowers" that improve your life (eg. maps, video calls, books on your phone). But the firehose of technology means that with those superpowers comes a bunch of addictive distraction.

So it's up to us to redesign our relationship with technology. Fortunately, their are heaps of tactics for that in the book.

Some involve changing tech settings, some involve changing habits, and some are a bit left-field - eg. wearing a wristwatch (tactic #21).

Surprise ending

Even though both authors are technology-loving guys, they each found that their "highlights" were in other places and no longer work for Google.

Related Reading

See my other book reviews - including Offline, Time and How to Spend It and Digital Minimalism

Subscribe to my monthly-ish email for notifications about future book reviews.

Jake and John also have extra resources online

Comments

Popular posts from this blog

Don't dump on charities

Netflix causes mass dumping. Here's an alternative. January is usually a big month for physical donations to charity. In 2019 it's been over-the-top (literally) as charity donation bins have been overflowing with items. The Netflix series "Tidying Up" by famous declutterer Marie Kondo (see her book ) has inspired many to declutter their homes. But in the process they've cluttered the streets. What's so bad about donating? When the bins overflow the extra items are thrown away. Having been in the weather, the rain and on the ground, they are classified as contaminated and cannot be sold. To make it worse, much of what fills the bins is not good enough to sell, and is also dumped. Bad donations hurt charities 13 million dollars. That's how much it costs charities to deal with all the junk we dump on them - 60,000 tonnes a year. Lifeline says half its stores have stopped accepting donations. We might think we're helping, but that's a lot ...

Why millionaires don't "feel" rich

We're wealthier than ever - so why don't we feel like it? Australia has gone almost three decades without recession. The stock market recently hit a record high. Our wages are record highs. Home loan rates are at record lows. We live in one of the richest countries in the world at the richest point in history. So what's wrong? Comparison Wealth is relative. So what do we compare to? Where we expect to be? "When your wages growth is only 2 or 3 per cent, you don't feel as well-off as when it's going up 10 per cent. That's that nominal distortion that people often suffer from" , says economist Shane Oliver, and that "expectations have grown a lot faster than reality." We're earning more than last year, but we want even more. So compared to our imaginary situation, we see ourselves as worse off. What we see around us? Shane Oliver again. "If you think about it - Australians today are a lot wealthier. They're living far ric...

This could all be yours

This cartoon kind of happened to me on the weekend. Joking about death My dad has his own unique sense of humour. Flippantly he joked that when he passes away, the first thing I'll need to do is get a rubbish skip (maybe two) and jam it full with all the junk from the garage. I was reminded of Marie Kondo, who says in her book that we have to deal with items either now or later; so it might as well be now. For people who have retired, I guess there's a third option: Ignore it for a few more decades and let descendants deal with it. Don't get me wrong - my dad has plenty of years left yet. But from his joke I'm guessing he's reasonably happy to let it all sit there while he enjoys retired life. Why not deal with it? I can kind of understand. It's an overwhelming task (even to look at). There's also the "I might need that" factor. Which is fair enough, but even if an item is needed, is it findable in amongst everything else? About half the ...