Can you really believe ads?

We buy way more stuff than we need. Advertising plays a big role in that. I reckon they're quite tricky, and sometimes more than a bit manipulative, in getting us to buy more stuff.

So I was stunned to see these survey results on Planet America.

Only 1 in 9 Americans trust Census data while the majority are happy to swallow what they are told in an advertisement. That should, at least, be the other way around.

By definition advertisers have every reason to give a biased view of the whatever it is they are advertising.

I'm struggling to think of any information source LESS trustworthy than an ad.

What do you think? How would you rank these information sources?

Comments

What to do with 128 pens?

I never need buy a pen again. Ever. The pen round-up. I searched the house for pens and gathered them up. We had 128. Woah - that's more than I expected. Then it was test-time. (You can get a lot done watching summer sport ;). Good ones went on the table. Broken ones in the box. Pen operations I saved a few 'broken' pens, by taking working insides and matching them with functional outsides. Particularly much-loved pens, for sentimental reasons, were given a life-extending 'ink transplant'. Final Tally We ended up with 67 broken pens and 61 good ones. And about 10 pencils. What to do with 67 broken pens? In my city Biome recycles pens . It's as easy as taking them into the store and dropping them into the giant collection box. Decluttering and recycling together - I love it. A lifetime of pens An average pen writes 45,000 words. So that dedicated shopping list pen on the fridge could write a 20-word shopping list for 43 years. Our 61 pens repre...

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Why millionaires don't "feel" rich

We're wealthier than ever - so why don't we feel like it? Australia has gone almost three decades without recession. The stock market recently hit a record high. Our wages are record highs. Home loan rates are at record lows. We live in one of the richest countries in the world at the richest point in history. So what's wrong? Comparison Wealth is relative. So what do we compare to? Where we expect to be? "When your wages growth is only 2 or 3 per cent, you don't feel as well-off as when it's going up 10 per cent. That's that nominal distortion that people often suffer from" , says economist Shane Oliver, and that "expectations have grown a lot faster than reality." We're earning more than last year, but we want even more. So compared to our imaginary situation, we see ourselves as worse off. What we see around us? Shane Oliver again. "If you think about it - Australians today are a lot wealthier. They're living far ric...

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