Go Bigger, Go Non-sense

It's not often a company admits their customers are stupid, but here's one.

Greg likes big things

No matter how costly, useless, wasteful, or dangerous to his health. Greg seems to buy as much as he can.

Buying an ice-cream as a kid? Get one so tall you can't start licking it without spilling the entire thing.

Getting a hair-do in the 80s? Make you hair enormous by spraying 2 parts hairspray to 1 part hair.

Going to the movies? Buy a popcorn serving the size of a small table. The movie will finish before you've eaten 4% of it.

Going on another date? Impress your lady-friend by ordering a basketball-sized burger. Nothing says romance like leaving with 5 litres of food in your belly, bursting to get out (one way or the other).

Why does Greg never learn?

Apparently Greg "knows" that bigger is better. No amount of spilt ice-cream, boxes of leftover popcorn, or dates ruined by regurgitated burger can convince him otherwise. Perhaps that can of hairspray leached into his brain.

What's this ad for?

Cut to the present day and Greg (still with too much popcorn) is watching a monster-truck on (you guessed it) a monster-TV.

The ad is for TVs that measure 75, 85 and 100 inches.

What?

Why are TVs one of the few things in Australia still measured in inches? Perhaps 100 inch sounds less insane than a 2.54 metre telly.

Who buys a 2.54m telly? The 2.54m TV doesn't have to sell. It's main job is to make the 85 inch (2.16m) look slightly less insane by comparison.

Presented only with 75, 85 and 100, suddenly the 85 looks like the middle-of-the-road option, rather than ridiculously oversized.

In reality even the 'small' 75-inch is 1.91 metres. That's bigger than most people. Who needs a TV bigger than themself?

Perhaps the slogan should be "Go Bigger. Go Non-sense"

Comments

Less Clutter More Cash - now available

Do you feel like you have too much stuff? Is your home full of things you never use? Would you like to swap them for cash? We did My wife and I have sold more than 550 items online as we downsize and we've learnt a bit along the way. I've put some of our best tips into this handy ebook. I hope you can use these tips so you too can have less clutter and more cash. Enter your email address below to receive the book for free. Less Clutter More Cash Get my new ebook for free. PS. This will subscribe to the But Wait There's Less email list, so you'll know when the new updated version of the book is available. You can unsubscribe at any time.

Why living differently is rare

Why do so many go mainstream? Once you discover the benefits of an alternate lifestyle (for want of a better phrase) it's hard to see why more people haven't taken it up. Whether it's minimalism, part-time work, frugality, financial independence or eco-friendly living; at some point we ask ourselves why so many people live the mainstream lifestyle. "Why do people own so much stuff?" we might wonder, "Surely they must realise how little joy they get from those items.". "Why do people (and companies) insist on working 40 hours a week rather than 30?" "Why do people spend practically all their income, rather than investing for a passive income that could last forever?" "Why do people drive so much when there are healthier, more affordable and eco-friendly ways to travel?" The wisdom of Solomon I recently read about the conformity experiments of Solomon Asch. He gave people simple multiple choice questions and record...

You know what to do. Ignore this ad!

Yes, jewellery stores pump out the ads around valentine's day - that's no surprise. After all it's a made-up day designed to sell more stuff at higher prices. But this year they seem extra desperate to sell stuff we don't want, with the "You know what to do" campaign. I reckon the sales team are scared by the number of couples that have realised that love is not in physical merchandise but in quality time. So they've made an ad exactly about these people. The message seems to be aimed straight at guys to say "even if you and your partner agree not to waste money on jewellery, you should buy her some anyway". Apparently in a relationship it's important to ignore what your wife or partner says and do what profit-motivated corporations tell you to do. I tend to disagree. If you're interested have a look - it's interesting to see how transparent it is.

But wait... there's less!

Search This Blog