Starting a passion business

One theme of mine is that if we buy less stuff we can work less. But what to do with all the extra free hours?

Some people choose to start a business, or more specifically, a social enterprise. These are businesses that have a social outcome as their main goal. If they make some money along the way, that's good - but it's not the main purpose.

I recently attended a webinar of social start-ups pitching their enterprise. One of these is Fruit Butcher.

The Fruit Butcher?

Elliot Carter calls himself a Fruit Butcher. After an animal safari in Africa, he and his wife decided to go vegetarian for a month but found the options limited.

A fruit wholesaler by trade, Elliot realised he could use his fruit knowledge to provide tasty vegetarian options for people who want a great meat alternative.

Here's his pitch video:

Jackfruit's back, alright

While Elliot's got plans for a range of plant-based alternatives the first is a pork-like product that's made from jackfruit.

At the moment he's selling jackfruit burgers at markets in my city (my wife and I enjoyed a couple). He's also selling pre-prepared jackfruit take-home packs to use in home cooking.

In short

Starting a business may not be for you, but it shows what someone can do with a bunch of free time. Changing the world for the better, having the opportunity to follow an interest or passion and potentially making some money while doing it. Sounds good to me.

More examples?

In coming weeks I intend to feature a couple more great initiatives from the event. It's another great reason to subscribe to my monthly updates.

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