The midlife cyclist

Advertisers say some ridiculous stuff to manipulate us into buying useless items we don't need.

The Checkout took a quick look at some of ludicrous items for bikes. Would you pay $1100 for a watch? How about $491 for a bike pump?

It's funny, and slightly jaw-dropping, but the sad part is that we sometimes we are lulled into buying this stuff. Then we have to work more - or sacrifice other things - to pay for it all.

PS. If you regret stuff that you've bought, why not sell it online? Download my ebook Less Clutter More Cash for handy tips.

Comments

You know what to do. Ignore this ad!

Yes, jewellery stores pump out the ads around valentine's day - that's no surprise. After all it's a made-up day designed to sell more stuff at higher prices. But this year they seem extra desperate to sell stuff we don't want, with the "You know what to do" campaign. I reckon the sales team are scared by the number of couples that have realised that love is not in physical merchandise but in quality time. So they've made an ad exactly about these people. The message seems to be aimed straight at guys to say "even if you and your partner agree not to waste money on jewellery, you should buy her some anyway". Apparently in a relationship it's important to ignore what your wife or partner says and do what profit-motivated corporations tell you to do. I tend to disagree. If you're interested have a look - it's interesting to see how transparent it is.

Why millionaires don't "feel" rich

We're wealthier than ever - so why don't we feel like it? Australia has gone almost three decades without recession. The stock market recently hit a record high. Our wages are record highs. Home loan rates are at record lows. We live in one of the richest countries in the world at the richest point in history. So what's wrong? Comparison Wealth is relative. So what do we compare to? Where we expect to be? "When your wages growth is only 2 or 3 per cent, you don't feel as well-off as when it's going up 10 per cent. That's that nominal distortion that people often suffer from" , says economist Shane Oliver, and that "expectations have grown a lot faster than reality." We're earning more than last year, but we want even more. So compared to our imaginary situation, we see ourselves as worse off. What we see around us? Shane Oliver again. "If you think about it - Australians today are a lot wealthier. They're living far ric...

Are cooktops a waste of space?

Who has ever had four saucepans cooking at once? So why do we have four hotplates on cooktops? Back in the day of all-in-one units, four hotplates were a nice fit on the top of the oven. These days the cooktop and ovens are usually separate but we've stuck with four hotplates. In many homes and apartments it's worth re-thinking. Is this is a wise use of bench space? Two-saucepan cooktops are making an appearance and freeing up some bench space in smaller kitchens. Aldi are taking it a step further with the Induction Cooking Plate . It's a stand-alone single-hotplate device that can be packed away when not in use. Aldi says it has 8 temperature settings, 5 preset cooking functions, a timer, touch controls and overheat protection. Could this be the future of smaller kitchens? Cost-savings in building. More bench space. Less energy consumption with the efficiency of induction cooking. Another great example of less is more. I don't mean this to be an ad, but...

But wait... there's less!

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