Can you really believe ads?

We buy way more stuff than we need. Advertising plays a big role in that. I reckon they're quite tricky, and sometimes more than a bit manipulative, in getting us to buy more stuff.

So I was stunned to see these survey results on Planet America.

Only 1 in 9 Americans trust Census data while the majority are happy to swallow what they are told in an advertisement. That should, at least, be the other way around.

By definition advertisers have every reason to give a biased view of the whatever it is they are advertising.

I'm struggling to think of any information source LESS trustworthy than an ad.

What do you think? How would you rank these information sources?

Comments

My mug shot

This is every mug I own. How many did I buy? Zero. They seem to just appear. I don't even drink tea or coffee. In winter I have might have a hot chocolate or cocoa. So 9 mugs seems like a lot. How does this happen? I reckon most mugs are gifts. There are two reasons for this. 1. It's a safe bet. People need to drink. It's kind of like buying your dad socks for father's day. But the difference is that socks wear out and need replacing. Cups don't. One of these mugs i received as a kid in the 90s. It still works fine. Now it has 8 friends. 2. It's often for what's on the mug. It might be a greeting card-style message, or a sports team logo, or something humorous. It's a good thing that something functional can also provide an inspiring message or pleasant memory as you use it. But the problem comes when we have too much. If I use the cup my sister gave me at Christmas, then I'm not using the 'awesome brother' one she already gave m...

Less Clutter More Cash - now available

Do you feel like you have too much stuff? Is your home full of things you never use? Would you like to swap them for cash? We did My wife and I have sold more than 550 items online as we downsize and we've learnt a bit along the way. I've put some of our best tips into this handy ebook. I hope you can use these tips so you too can have less clutter and more cash. Enter your email address below to receive the book for free. Less Clutter More Cash Get my new ebook for free. PS. This will subscribe to the But Wait There's Less email list, so you'll know when the new updated version of the book is available. You can unsubscribe at any time.

Four Thousand Weeks - Time and How to Use It

First question. Why 4000 weeks? That's the average human lifespan. If you're reading this you've probably used up 1000 already. If you're a bit older you may have only 2000 left. Maybe just 1000. That can be a startling thought - given how quickly each week goes by. There's so much wisdom in this book, it's hard to summarise it briefly. But I'll give it a go.... Face the Finitude If time was infinite, we could work for 40 years and not miss out on anything. We could spend frivolously as we could always earn more money later. But in the real world there are time limits. Even if we have enough money to escape the nine-to-five, our time (though more plentiful) is finite. Just like money, we will run out if we fritter it away on low-value options. "Face the Finitude" has become one of my internal phrases now. It's my reminder that I don't have infinite time to waste. It may be helpful to think of it like money. eg. I might like something, but d...

But wait... there's less!

Search This Blog